Author: Jena Wallace
Posted: November 26, 2024
Product PULSE – Q4 2024: nanaBEREAVEMENT [Free Webinar]
Hospice agencies and bereavement coordinators understand that the grief journey is deeply personal. Families don’t just need grief services—they need connection, compassion, and thoughtful gestures that show they’re remembered and supported during life’s most difficult moments. At MHA, we’ve made it our mission to help agencies provide that care with ease through tech-enabled solutions that bridge the gap between support and scalability.
That’s why we’re excited to share some of the latest enhancements to nanaBEREAVEMENT, unveiled during our Q4 2024 Product PULSE webinar. Read on to discover three ways that nanaBEREAVEMENT’s new features are redefining bereavement care as we head into 2025.
1. Leveraging AI to Streamline Grief Support & Shape Sales, Marketing, and Referral Strategies
When a bereavement coordinator opens the nanaBEREAVEMENT platform, they often navigate dozens of messages from bereaved families expressing gratitude, sharing their care experience, asking for help, and more.
nanaBEREAVEMENT’s newest message management feature steps in to assist with your engagement efforts, using AI to analyze and categorize responses by sentiment. An all-new Contact Response Page organizes messages marked by urgency to help your team focus on those who need immediate care or attention, ensuring no one gets lost in the shuffle.
The latest message management feature isn’t just about responding faster; it’s about responding better. By leveraging AI categorization to identify trends in your agency’s nanaBEREAVEMENT responses, your team can uncover valuable insights that shape future referral strategies, sales and marketing initiatives, and improve the overall care experience.
FAQ: How can my agency start utilizing nanaBEREAVEMENT’s responses?
Everything you need is already at your fingertips! Simply head to the Contact Responses Page, filter for responses, download, and share out with your teams. Use the data to promote your agency’s impact and strengthen bonds across all areas of the organization.
2. Hospice Care Team Recognition & Gratitude
Gratitude can have a powerful impact on hospice care teams, uplifting them in a line of work that often centers around loss. Creating a culture of caregiver gratitude and recognition is crucial for hospice agencies to thrive amid dynamic changes across the industry.
Care feedback through nanaBEREAVEMENT helps make this culture possible by empowering agencies to reward and retain care staff, promote their agency’s success, and ultimately enhance the standard of hospice care. After all, care feedback isn’t just morale-building—it’s culture-shaping. When teams feel valued and recognized, they can provide better care for patients and families.
The latest nanaBEREAVEMENT enhancements provide you with the messaging data and insights you need to share care experience feedback with your agency’s caregivers. Our AI categorization makes it easy to highlight messages of appreciation from bereaved families and easily share heartfelt acknowledgments with the broader IDG team. Caregivers can now see the direct impact of their work from their patient’s loved ones, lifting spirits and strengthening bonds across your agency.
FAQ: What are some strategies I can use to foster a culture of gratitude using nanaBEREAVEMENT?
There are many ways to do this! The first step begins with transparency and sharing the actual feedback with your care teams. Then, take it another step further by creating reward or recognition programs. For example, during a recent MHA webinar, St. Croix Hospice (an early adopter of nanaBEREAVEMENT) shared that one branch uses positive feedback from nanaBEREAVEMENT to reward their care teams through a monthly family dinner raffle and additionally highlights feedback during company meetings to showcase their caregivers’ impact.
3. Honoring Milestones, Celebrating Memories
For many grieving families, special dates like birthdays, anniversaries, or holidays can bring about complicated emotions and feelings of loneliness. So how can hospice agencies honor and celebrate patient memories on these significant dates while letting families know that they’re not alone?
nanaBEREAVEMENT now includes special occasion messaging options, allowing agencies to create personalized messages for significant dates and holidays. These thoughtful notes allow your agency to automatically offer a small but meaningful gesture of care on key milestones or holidays.
Special occasion messaging is about showing that your agency’s support extends beyond the standard bereavement care requirements. Whether it’s a loved one’s birthday, Christmastime, or the anniversary of their death, a simple message through nanaBEREAVEMENT can be a thoughtful reminder that families are not alone in their grief journey.
FAQ: We’d love to send individual messages on these dates, but we have hundreds of families to reach out to and limited resources. How can we scale our efforts using nanaBEREAVEMENT?
The beauty of nanaBEREAVEMENT lies in its scalability and automation! Hospice agencies can set up automated special occasion messages that align with holidays or important loss milestones using basic EMR information. This allows you to create customizable messages to various bereavement users (by risk) that will automatically be pushed on these important dates, giving you peace of mind that you’re providing each family with the personal attention they deserve on significant dates.
Keep Up with the Latest nanaBEREAVEMENT Updates
The nanaBEREAVEMENT enhancements don’t stop there! Get the details on the rest of nanaBEREAVEMENT’s latest updates and features—plus, hear our product team answer some of the most frequently asked questions about our products by tuning into our Product PULSE webinar series.
Product PULSE spotlights the latest in MHA's technology insights, updates, and feature releases. Each webinar session puts our best tech forward, offering you in-depth access to all things new and improved. Watch the latest session on-demand now, and register for future Product PULSE webinars to harness the latest MHA technology insights.
The MHA Difference — Tech Products That Grow with You
We develop modern home health and hospice support tools like nanaBEREAVEMENT to empower providers to overcome industry complexities with ease and focus on what truly matters: delivering exceptional patient care. Each solution is designed to address specific gaps we’ve identified, complements our comprehensive services, and ultimately simplifies the path to enhanced patient care and outcomes.
Ready to learn how nanaBEREAVEMENT and other MHA technologies can streamline operations, cut agency costs, and provide better care experiences? Schedule a demo with our team, reach out to [email protected], or visit www.maxwellhca.com/technology to get started today!